Serafina

Reinventing a Brand

Reinventing a Brand

Categories

Legacy

beneficiary

Serafina

Location

New York

From

2003

details

Serafinas name has long been synonymous with Italian cuisine and international glamour. But when Unik stepped in, he elevated it beyond food and drink. With his background in nightlife, culture, and global events, he infused Serafina with an energy that turned the restaurant into a cultural crossroads. A place where world leaders, celebrities, and tastemakers gathered.

Uniks gift was not simply in operations, but in creating experiences: curating atmospheres that felt both exclusive and welcoming, and weaving hospitality into a broader story of culture and community.

Through this he helped position Serafina as a global lifestyle brand, not just a restaurant. He hosted international figures from entertainment, politics, and business. And he demonstrated the power of hospitality as a platform for connection and diplomacy.

Info

In the early 2000s, Unik Ernest brought his unique vision for hospitality to Serafina - one of New Yorks most iconic Italian dining brands. Known for its cosmopolitan energy and cultural magnetism, Serafina became more than a restaurant. Under Uniks influence, it became a stage for storytelling, connection, and community.

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